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Revenue & Conversion Growth

Multi-million annual lifecycle programs supported

+53.7% revenue lift through testing

+48% revenue improvement in controlled experiments

100% above plan performance day
Engagement Performance
Click-to-Open
81%
Open Rate
5O%
Unique CTR
54%
Customer Acquisition & Funnel Growth
+59% Starts
+30% Completions
+14% efficiency
4.5K - 4.7K daily app visits
700+ installs from a single campaign
Leadership & Scale
Led lifecycle & ecommerce creative strategy
End-to-end concept → prototype → engineering handoff
Cross-functional partnership: Marketing | Product | Engineering
Built scalable creative systems for high-volume programs
Creative leadership focused on connecting design decisions to measurable business outcomes across enterprise lifecycle and ecommerce environments.
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